The Correlation between Tourists’ Motivation Factors and Perceptions in the Lake Victoria Region Tourism Circuit, Kenya
Abstract
This study investigated the relationship between tourist motivations and perceptions in Kenya's Lake Victoria region, surveying 299 tourists from 26 hotels. Data was collected using self-administered questionnaires through a cross-sectional survey design. Findings revealed significant positive correlations between most motivation factors and perceptions. By examining push and pull motivations alongside perceptions, the research outcome helps predict tourist travel behaviour towards the destination
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