Kusvabadika, J., C. Magoba, E. Mutombo, E. Zvimba, et G. Manhimanzi. The Influence of Celebrity Endorsement on Customer Loyalty: A Case of Econet Wireless Company. East African Journal of Business and Economics, Vol. 7, náµ’ 1, July 2024, p. 322-40, doi:10.37284/eajbe.7.1.2049.