Kusvabadika, Joseph, Caleb Magoba, Esther Mutombo, Eliah Zvimba, and Gift Manhimanzi. 2024. “The Influence of Celebrity Endorsement on Customer Loyalty: A Case of Econet Wireless Company”. East African Journal of Business and Economics 7 (1), 322-40. https://doi.org/10.37284/eajbe.7.1.2049.