Influence of Enterprise Strategy Typologies on Youth Livelihood Outcomes in Kenya

  • Christine W. Njuguna, PhD Kenyatta University
  • Phoebe Ndayala Didi, PhD Kenyatta University
Keywords: Enterprise Strategies, Livelihood Outcomes, Youth, Youth Groups, Kenya
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Abstract

Youth unemployment and underemployment are grave social issues prevalent in developing countries. Ensuring that youth attain productive ends or sustainable livelihood outcomes is a major concern of many governments, organisations and institutions globally. The purpose of the study was to determine the influence of enterprise strategy typologies on youth livelihood outcomes in Kamukunji Sub-County, Nairobi County, Kenya. Anchored on Department for International Development livelihoods framework and the General Systems Theory, the study applied a cross-sectional survey research design to gather data from 201 youth from registered youth groups. Analysis was conducted using descriptive frequencies and inferential statistics, namely Chi-square, Z statistic and Ordered Logistic Regression. Findings from inferential statistics established that regardless of the livelihood strategy typology youth adopted (business, wage employment, homemaking, arts & talents and agriculture-based), the livelihood outcomes did not differ significantly. As a group, livelihood strategy typology did not jointly determine youth livelihood outcomes. However, specific enterprise strategies whose parameters attained statistical significance were: wage employment (β = 0.74, p < 0.05) and arts/talent (β = 0.26, p < 0.05) which were important in predicting the level of YLO level. The study recommends that State and Non-State actors should implement elaborate and expansive business incubation and mentorship programs for youth. To improve livelihood outcomes for all youth, development agencies should ensure that youth-focused interventions target all typologies of enterprise strategies undertaken by the youth.

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Published
20 December, 2021
How to Cite
Njuguna, C., & Didi, P. (2021). Influence of Enterprise Strategy Typologies on Youth Livelihood Outcomes in Kenya. East African Journal of Business and Economics, 4(1), 106-116. https://doi.org/10.37284/eajbe.4.1.513