Supply Chain Management Integration and Demand Management Practices on Organizational Performance of Kenya Medical Research Institute

Florence Chepkemoi Bongei; Christopher Ngacho; Yusuf Kibet

doi:10.37284/eajbe.2.1.248

Florence Chepkemoi Bongei Kisii University
Christopher Ngacho, PhD Kisii University
Yusuf Kibet, PhD Kisii University

DOI: https://doi.org/10.37284/eajbe.2.1.248

Keywords: Explanatory Research Design, Supply Chain Management Practices, Kenya Medical Research Institute, KEMRI, Demand Management

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Abstract

Supply chain management has dual purposes; these are to improve the performance of an individual organization as well as that of the entire supply chain. An integrated supply chain links the customers, organization and suppliers, improves the lead-time, customer satisfaction and the flow of information becomes rapid from consumers to sellers. This study examines the effects of Supply chain management integration practices on organizations’ performance and establishes the effects of demand management practices on organizations performance. This study was guided by the supply chain operations reference model, and value chain model. The study used the explanatory research design to gather information. The study’s targeted a population of 3518 employees from KEMRI from which a sample size of 359 respondents was selected. Self-administered questionnaires and both simple random and purposive sampling techniques were used. Data findings were interpreted and presented using frequency tables and charts as deemed appropriate. The findings of the study revealed that supply chain integration and demand management practices has a positive significant relationship with the overall organizational performance. The study therefore recommended that an investment was necessary in information systems, collective planning, organized workflow, supply chain innovation and continuous flow of information for enhanced organizational performance.

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