Digital Transformation in the Creative Media: Opportunities, Risks, and Research Questions

Abstract

The digital transformation is a complete reshaping of creative media because networked digital technologies are integrated in the production, distribution, and reception of creative content. This research paper will serve to firmly plant audio engineering, video production, acting, performance, and all facets of creative teaching on solid theoretical grounds. The paper essentially uses Stalder’s discussion of network society based on the explanation of Manuel Castells and Manovich’s understanding of software-driven media to argue that digital transformation is a 3D process involving the combination of technology, practice and society. The elements come from new forms of creativity with structural problems arising from artificial intelligence, cloud collaboration, and algorithmic curation. Factors such as the low-cost digital audio workstation, streaming platforms, virtual performance spaces, and e-learning systems are some of the opportunities with abundantly accessible production. At the same time, there will be various risks that arise, including disputed quality and authenticity criteria, dependence on proprietary systems, changing copyright law, and complex ethical issues related to the use of AI in creation. This paper presents general research questions that shall be investigated by future researchers on whether Artificial Intelligence can have a significant role in authorship and aesthetics. The paper offers a theoretical framework through which scholars can easily see interdisciplinary communication and the scientific exploration of the fast-changing creative media environment by making use of conceptual definitions, a synthesis of major theories, and an analytical model that can be reproduced