Kitoto, Jacob. “Effect of Unrelated Diversification Strategy on Organizational Performance Among Star-Rated Hotels in the Kenyan Coast”. African Journal of Tourism and Hospitality Management 4, no. 1 (January 21, 2025): 17-29. Accessed August 25, 2025. https://journals.eanso.org/index.php/ajthm/article/view/2631.