Muiruri, E., R. Ndivo, and J. Muiruri. “Adoption of Digital Technologies As a Driver for Cost Leadership Strategy in Tour Firms Within Nairobi City County, Kenya”. African Journal of Tourism and Hospitality Management, Vol. 3, no. 1, Apr. 2024, pp. 66-76, doi:10.37284/ajthm.3.1.1858.