Influence of Tourists’ Motivation Factors on Destination Loyalty in the Lake Victoria Tourism Circuit, Kenya
Abstract
This study investigated the influence of tourist motivations on destination loyalty in Kenya's Lake Victoria region, surveying 299 tourists from 26 hotels. PLS SEM was conducted to analyse the data. Findings reveal that destination core resources (DCR) influence tourists’ destination loyalty (DCL), (β = .20, t = 2.47, p = .01), as did destination support resources (DSR) (β = .23, t = 2.60, p = .01). However, destination qualifying & amplifying determinants (DQD) and destination management practices (DMF) did not influence destination loyalty. Further, Psychological factors (PF) significantly influence tourists’ destination loyalty (DCL) (β = .21, t = 3.07, p = .00), as did green consumption factor (GCF) (β = .25, t = 3.43, p = .00). Self-development factor (SDF) and socio-cultural factor (SCF) did not influence tourists’ destination loyalty (DCL). By examining the influence of tourist motivations on destination loyalty, this research helps predict tourists’ travel behaviour to the destination
Downloads
References
Atilgan, Y., Aksoy, S., & Akinci, S. (2005). Determinants of brand equity: A cross-national application. International Journal of Research in Marketing, 22(2), 128-139.
Baloglu, S., & McCleary, K. W. (1999). A model of destination image formation. Annals of Tourism Research, 26(4), 868-897.
Baloglu, S., & Uysal, M. (1996). Market segmentation2 of potential visitors by purpose of trip. Tourism Management, 17(7), 487-496.
Bieger, T., & Laesser, C. (2002). Market segmentation by motivation: The case of Swiss holiday tourism. Journal of Travel Research, 41(1), 68-76.
Boo, S., Kim, H., & Uk Kim, H. (2009). Determinants of destination brand equity. International Marketing Review, 26(1), 20-34.
Cha, S., McCleary, K. W., & Uysal, M. (1995). Travel motivations of Japanese overseas travelers: A factor-cluster segmentation approach. Journal of Travel Research, 34(1), 33-39.
Chen, C. F., & Chen, S. C. (2010). The impact of green perceived value, green satisfaction and green trust on green purchase intentions: The mediation effects of green brand equity. Journal of Brand Management, 18(1), 4-19.
Chen, C. F., & Gursoy, D. (2001). An investigation of the intent to purchase organic food by generational cohort. Journal of Tourism Research, 39(4), 401-413.
Chin, W. W. (2010). How to write up the results of a PLS-SEM analysis. In V. Esposito Vinzi, W. W. Chin, J. Henseler, & H. Wang (Eds.), Handbook of partial least squares: Concepts, methods and applications (pp. 655-690). Springer.
Chon, K. S. (1992). The role of destination image in tourism choice: A review. Tourism Management, 13(1), 23-29.
Chugh, S. (2018). Tourist destination competitiveness: Role of destination support and experiential resources. Tourism Review, 73(1), 101-117.
Crompton, J. L. (1979). Motivations for pleasure vacation. Annals of Tourism Research, 6(4), 408-424.
Cronin Jr, J. J., Smith, J. S., Gleim, M. R., Ramirez, E., & Martinez, D. (2011). Green marketing myopia: A cause for concern. Journal of Marketing Theory and Practice, 19(2), 139-154.
Dijkstra, T. K., & Henseler, J. (2015). Consistent partial least squares path modeling. MIS Quarterly, 39(2), 297-316.
Fathabadi, S. J., Tanhaei, H. A., & Ghorbanzadeh, P. (2017). The impact of tourism support resources on destination image and tourists’ satisfaction. Tourism Management Perspectives, 24, 130-136.
Fluker, M., & Turner, L. W. (2000). Needs, motivations, and travel behavior: A conceptual discussion. Journal of Travel & Tourism Marketing, 9(4), 1-24.
Hair, J. F., Black, W. C., Babin, B. J., & Anderson, R. E. (2011). Multivariate data analysis (7th ed.). Prentice Hall.
Hair, J. F., Hult, G. T. M., Ringle, C. M., & Sarstedt, M. (2014). A primer on partial least squares structural equation modeling (PLS-SEM). Sage Publications.
Hair, J. F., Hult, G. T. M., Ringle, C. M., & Sarstedt, M. (2017). A primer on partial least squares structural equation modeling (PLS-SEM) (2nd ed.). Sage Publications.
Hair, J. F., Ringle, C. M., & Sarstedt, M. (2013). Partial least squares structural equation modeling: Rigorous applications, better results and higher acceptance. Long Range Planning, 46(1-2), 1-12.
Hawkins, D. E., Shafer, E. L., & Rovelstad, G. (2003). Tourism in the modern world. Thomson Learning.
Henseler, J., Ringle, C. M., & Sarstedt, M. (2015). A new criterion for assessing discriminant validity in variance-based structural equation modeling. Journal of the Academy of Marketing Science, 43(1), 115-135.
Jang, S. S., & Cai, L. A. (2002). Travel motivations and the roles of information sources and travel constraints: The case of senior travelers. Tourism Management, 23(6), 581-592.
Jones, M. A., & Taylor, S. F. (2007). The conceptual domain of service loyalty: How many dimensions? Journal of Services Marketing, 21(1), 36-51.
Kim, H., & Lee, T. J. (2002). Push and pull motivation in rural tourism. Journal of Travel & Tourism Marketing, 12(3), 237-255.
Kim, S. S., Lee, C. K., & Klenosky, D. B. (2003). The influence of push and pull factors at multi-day festivals. Tourism Management, 24(5), 505-514.
Kladou, S., Kavaratzis, M., Rigopoulou, I., & Salonika, E. (2017). The role of destination image in building competitive advantage. Tourism Management, 60, 272-281.
Konecnik, M., & Gartner, W. C. (2007). Customer-based brand equity for a destination. Annals of Tourism Research, 34(2), 400-421.
Kozak, M. (2002). Comparative analysis of tourist motivations across nine European countries. Tourism Management, 23(5), 553-560.
Li, X. R., & Petrick, J. F. (2008). Examining the determinants of destination loyalty: A structural modeling approach. Tourism Analysis, 13(4), 429-444.
Lin, C. H., & Hsu, Y. Y. (2015). The effects of corporate social responsibility on brand equity and purchase intention: A perspective of consumers’ perceived value. Journal of Business Ethics, 128(1), 45-57.
Mannell, R. C., & Iso-Ahola, S. E. (1987). Psychological and social constraints on leisure. Journal of Leisure Research, 19(1), 3-11.
Oh, H. C., Uysal, M., & Weaver, P. (1995). Product bundles and perceived travel value. Annals of Tourism Research, 22(3), 464-477.
Oppermann, M. (2000). Destination equity and its determinants. Journal of Travel Research, 39(1), 97-100.
Pappu, R., Quester, P. G., & Cooksey, R. W. (2005). Consumer-based brand equity: Comparing multiple market segments based on demographic and product-related characteristics. Journal of Product & Brand Management, 14(7), 414-421.
Petrick, J. F., & Backman, S. J. (2002). An examination of the construct of perceived value for the prediction of golfers’ intentions to revisit. Journal of Travel Research, 41(1), 38-45.
Petrick, J. F., Morais, D. B., & Norman, W. C. (2001). The influence of involvement, travel benefits, and commitment on destination loyalty. Journal of Travel Research, 40(1), 39-48.
Petrick, J. F., Tonner, C., & Quinn, B. (2006). The utilization of perceived value to examine golf travelers’ intentions to revisit. Journal of Sport Management, 20(3), 382-402.
Petter, S., Straub, D., & Rai, A. (2007). Specifying formative constructs in information systems research. MIS Quarterly, 31(4), 623-656.
Pike, S. (2010). Destination brand positions of 16 European cities. Journal of Destination Marketing & Management, 1(1-2), 3-12.
Qu, H., Kim, L. H., & Im, H. (2011). A model of destination branding: Integrating the concepts of the branding and destination image. Tourism Management, 32(3), 465-476.
Ross, G. F., & Iso-Ahola, S. E. (1991). Sightseeing tourists' motivation and satisfaction. Annals of Tourism Research, 18(2), 226-237.
Russell-Bennett, R., McColl-Kennedy, J. R., & Coote, L. V. (2007). Involvement, satisfaction, and brand loyalty in a small business services setting. Journal of Small Business Management, 45(4), 531-549.
Sirakaya, E., Uysal, M., & Yoshioka, C. F. (2003). Segmenting the international pleasure travel market by benefit sought. Tourism Management, 24(6), 747-756.
Tanford, S., & Jung, S. (2017). Festival attributes, perceived quality, satisfaction, and behavioral intentions: A study of a Korean food festival. International Journal of Hospitality Management, 60, 127-136.
Um, S., & Crompton, J. L. (1990). Attitude determinants in tourism destination choice. Annals of Tourism Research, 17(3), 432-448.
Vengesayi, S., & Reisinger, Y. (2013). Antecedents of tourist satisfaction and destination loyalty: A structural equation modelling approach. Tourism Analysis, 18(1), 97-110.
Woodside, A. G., & Lysonski, S. (1989). A general model of traveler destination choice. Journal of Travel Research, 27(4), 8-14.
Yoon, Y., & Uysal, M. (2005). An examination of the effects of motivation and satisfaction on destination loyalty: A structural model. Tourism Management, 26(1), 45-56.
Yüzbaşıoğlu, N., Yetkin Özdemir, G., & Balık, M. (2014). Green hotel practices and environmental performance: The case of Turkey. International Journal of Hospitality Management, 36, 140-147.
Zare, S. (2019). The impact of green marketing on customer satisfaction and loyalty in hotel industry. Journal of Tourism and Services Research, 15(1), 71-85.
Copyright (c) 2025 Stephen Kamau Nguthi, PhD
This work is licensed under a Creative Commons Attribution 4.0 International License.
