Analyzing the Tourism Risk Perception (TRP) of Bangladesh
Abstract
Tourism Risk Perception (TRP) is a crucial factor that shapes the overall experience and satisfaction of visitors to a particular destination. The overall objective of this study was to analyze the TRP of Bangladesh. Specifically, the authors analyzed the TRP of Nature-Based Tourism, Archeological Tourism, and Amusement Parks in Bangladesh. A weighted model called the TRP model (Ciu et. al., 2016; Zang, 2012) was applied to measure the TRP. The data was collected from 800 tourists through systematic sampling techniques and 760 of them were usable. The study found that tourists perceived higher risk in Nature-Based Tourism destinations (TRP 5.38) in Bangladesh than in Archeological (TRP 5.25) and Amusement Parks (5.19). When considering individual dimensions of risk perception, the lack of medical/first aid services presented the highest risk (TRP 9.84). Overcharging in restaurants and shopping (TRP 8.07), unhygienic food (TRP 8.03), and overcharging in local transportation (TRP 7.80) are among the other high-risk TRP. The lowest risk was posed by the negative attitude of family and friends (TRP 2.73), the lack of quality leisure time (TRP 3.31), and the feeling of contentment (3.62). To address these issues, this study proposed multi-faceted approaches such as improving medical and first aid services, addressing price transparency and fair pricing, enhancing food safety and hygiene, enhancing information dissemination and risk communication, and conducting regular monitoring and evaluation. These comprehensive strategies aim to enhance the overall tourist experience while mitigating perceived risks
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